The second film in O’Neill’s UNREASONABLE Film Festival is now live!  Featuring O’Neill’s big wave surfer Mark Mathews, A Perfect Storm by Andreas Roth utilises the construct of an open letter to the ocean to describe the emotions and the mindset of a surfer.  The adrenaline rush, the concentration required, the frustration and ultimately, the relationship between the surfer and his/her environment.

Andy Roth (Germany) directed a viral film for the Dirt Devil vacuum in 2011, which accumulated over 30 million views on Vimeo and officially was titled the fifth most viewed online film of 2011.

All videos and more information are available for viewing at:


Click here to watch Andreas Roth’s film “The Perfect Storm” – starring Mark Mathews


What happens when you challenge six filmmakers to re-think a whole film genre?  This was in fact the brief sent out to the artists engaged in the O’Neill UNREASONABLE film festival.  Each filmmaker was chosen based upon the merit of their previous works, originality, and willingness to push the envelope and explore new territories.  Their task: to reimagine the modern surf film and present their own unique vision.

All artists received funding from O’Neill but maintained creative control and final cut of their films.

What will be the outcome?  We at O’Neill are as curious as you are.  By relinquishing creative control, O’Neill is allowing the artists to have the freedom to explore new territories and push their ideas to the next level.

The UNREASONABLE online film festival kicked off on June 25th, followed by a new video each and every week, with the final film showcased on July 30th.

The other filmmakers selected for this project are:

Stefan Nadelman (USA) is a Sundance Award-winning filmmaker who specializes in animation. Stefan recently received acclaim for his animation work on the Sundance-premiered  Kurt Cobain film, Montage of Heck.

Ellis Bahl (USA) is an award-winning commercial and music video director who first wowed the world withhis video work for indie rock band Alt-J’s “Breezeblocks.”

Oliver Würffell (Germany): first discovered filmmaking when, at a young age, he first picked  up his parents’ camcorder. Years later, it was his love for sport that inspired Oliver to make what may be his most successful film to date, Frozen Tundra.

Johan Perjus (Sweden), a director at B-Reel Sweden, has created commercial spots for H&M, Target, and a number of other global clients.

Steven Briand (France): a.k.a. BURAYAN is a young director working in live action, animation, and mixed techniques. He’s best known for his short film Proteigon.

All videos and more information are available for viewing at:

A Perfect Storm from O’Neill on Vimeo.