It Doesn’t Not Work
The process of surfcraft design is not one limited to the big machines of the surf industry, or solely belonging to the heralded masters of the craft, it is a living folk art on an equally democratic level. It is a continually evolving conversation between local craftsman and the sea… and the creations that relationship spawns.
The IDNW inaugural event took place in May of 2014, a result of some mental sparks between S.M.A.S.H Surf’s Tyler Breuer, Imaginary Surf Co.’s David Murphy and Picture Farm’s Toddy Stewart. A surf craft exposition that explores the process of the art & craft of surf-riding design, the event aims to discuss these experimental shapes, work-in-progress projects and tried-and-true formulas.
The 2nd Annual IDNW event will be held at Picture Farm Gallery on the weekend of April 24, 25 & 26, 2015. Go to the submission page to submit a wave riding vehicle of your making or simply to ask a question!
It Doesn’t Not Work is a weekend event full of ugly experiments that didn’t pan out and their misbegotten offspring, odd shapes that never seemed to work and the nuances that forced future innovation, alternative wave riding vehicles that might open eyes to new perspectives and, of course, the gorgeously hand crafted surfboards that carry forward the lineage of craft.
It is also an opportunity to witness first hand a viable design movement that actually continues to inspire and influence real world technological innovation.
Stay tuned here for the latest infos about the upcoming weekend event and whatever other stuff strikes a chord.